Apr 20, 2024  
2017-2018 Catalog 
    
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2017-2018 Catalog [ARCHIVED CATALOG]

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MRKG 2349 - Advertising and Sales Promotion

Semester Hours: 3 Lecture Hours: 3 Laboratory Hours: 0
Integrated marketing communications. Includes advertising principles and practices. Emphasizes multimedia of persuasive communication including buyer behavior, budgeting, and regulatory constraints.


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