Jan 30, 2025  
2024-2026 Catalog 
    
2024-2026 Catalog

Program Student Learning Outcomes


  1. Graduates will define and explain marketing terminology and analytical decision making related to the marketing plan.
  2. Graduates will gain an understanding of the products and services, operations, and technological changes of the world, and how they affect marketing strategic decisions.
  3. Graduates will identify challenges and opportunities for companies in the local and global markets.
  4. Graduates will demonstrate critical thinking skills in solving marketing situations.
  5. Graduates will illustrate the ability to communicate effectively and demonstrate an understanding of ethical issues of customer relations in the workplace.
  6. Graduates will have gained a practical experience through Project Based Learning in Marketing and will integrate this knowledge into the workforce.