Dec 26, 2024  
2022-2024 Catalog 
    
2022-2024 Catalog [ARCHIVED CATALOG]

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MRKG 2349 - Advertising and Sales Promotion


Semester Hours: 3 | Lecture Hours: 3 | Laboratory Hours: 0
Integrated marketing communications. Includes advertising principles and practices. Emphasizes multimedia of persuasive communication including buyer behavior, budgeting, and regulatory constraints.


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