Dec 17, 2025  
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2024-2026 Catalog
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MRKG 1311 - Principles of Marketing

Semester Credit Hours: 3 | Lecture Hours: 3 | Laboratory Hours: 0
Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.


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Find out if you can earn credit for this course through Prior Learning Assessment (PLA)



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