Dec 17, 2025  
2024-2026 Catalog 
    
2024-2026 Catalog
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MRKG 2349 - Advertising and Sales Promotion


Semester Credit Hours: 3 | Lecture Hours: 3 | Laboratory Hours: 0
Integrated marketing communications. Includes advertising principles and practices. Emphasizes multimedia of persuasive communication including buyer behavior, budgeting, and regulatory constraints.


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